SCRUMble ! Hello Blog Readers! Thank you for all your support and encouragement. I have something exciting for you all. I have recently written and published a new book called 'SCRUMble !'. It is currently available on pothi store. It will be soon available on Amazon and Flipkart as well. Please get your copy and do let me know your reviews. -Abhishek Sathe SCRUMble ! Written and Published by: Abhishek Sathe Distributed by: pothi.com Order your copy now: https://store.pothi.com/book/abhishek-sathe-scrumble/ Coming soon on Amazon and Flipkart About the book: Scrum is a framework for solving complex problems largely adapted by Software Development field. There are multiple ag...
What is a brand? A brand is an identity of a product or service which is used to convey a message to the right audience. A brand highlights what your product or service has in comparison with the competitors. A brand is not just about an image, a color, a tagline or the content; its a combination of all of these and more to incorporate the values and the culture into marketing the product or service along with all of its features. Where is branding used? Branding is used in various fields including IT, Marketing, Sales, Advertising etc. It is often used to target multiple fields combined together . Branding is of various types. Product Branding is the most commonly seen for example Apple, Johnson & Johnson etc. Then comes personal branding typically done for politicians, celebrities etc. Corporate Branding is another type of branding which gives a multi-faceted view of all of the activities that an organization does. This takes into account multiple things related to an ...